Is information truthful and accurate?
Are the advertising claims on the site truthful, and can they be
substantiated? Are there "get rich quick" claims that seem too
good to be true? Are there outlandish "miracle cure" or other
health claims? Are price claims believable? Does the online
advertiser misuse hyperlinks to create the false impression of
affiliation or endorsement?
What are some
popular Internet frauds and scams?
Is it easy to contact the company?
Does the online merchant disclose specific contact information
about the business, including a street address, telephone number,
fax number and name of an individual to contact?
How do you verify
contact information at a website?
Are there privacy and security statements?
Is there an easy-to-find, easy-to-understand privacy policy? Does
the policy advise customers of choices regarding the business'
collection, use and disclosure of personal information?
What should I look
for in a privacy statement when dealing with companies online?
Are terms of the sale clearly disclosed?
Are the terms and conditions of the sale clearly stated, including
product availability/shipping information, prices and customer
costs, return or refund policy, and warranties and guarantees?
Does the merchant provide an opportunity to review and approve the
transaction, prior to its completion? Is the consumer provided the
option to receive a confirmation of the transaction after it's
been completed?
How do I know who I can trust?
Does the site promise customer satisfaction?
Does the merchant have a satisfactory record with the BBB? Does
the merchant seek to ensure their customers are satisfied by
answering questions and offering to resolve customer complaints
and disputes in a timely and responsive manner? Does the online
merchant offer either an unconditional money-back guarantee or
third-party dispute resolution?
What recourse do I have in term of poor customer
satisfaction online?
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