TrustGauge Score - FAQ TrustGauge.com

Category: TrustGauge Score

[10] TrustGauge Score

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# 14 How can some sites be ranked higher than others if they don't provide their information?

One of the factors used to determine a websites trust score is traffic ranking.

For example, site A has a ranking of 16 but does not provide any information.

Site B has a ranking of 41,115 but provides all their information. Because site A has such a high ranking they automatically receive a trust score of at least 7. Because site B has such a low rank they only receive a trust score of 1 to 2.

One way for site B to boost their trust score is to increase the popularity of their site. Another way is to get VALIDATED using ValidatedSite.com, if they do this they will receive a trust score of at least 7.

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# 30 Can I combine the stats for two domains that are virtually the saem website?

TrustGauge.com bases its information on unique website *domains* that are visited by surfers. Some surfers visit one site while others visit the other site. These two sites are two distinct records in the TrustGauge.com database. At this point there is no way for us to combine both of them into one.

In addition, we allow seals to be displayed on websites for TrustGauge and our other services. It would be a breach of security if we allowed one domain's seal to be placed on a different domain. For this reason, we must keep all domains separate.

Keywords: combine stats, two urls, same websites, combine website stats, combine domain stats

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# 6 How is a trust score determined?

A sites trust score is determined using the following factors: ranking among all websites (from independent research), third party validation, availability of postal address, phone number, brick and mortar location for clients to visit, secure pages for data entry, privacy statement.

In order to receive points for all of the information you provide on your website, you must complete your Site Details, a free service! Visit Ranking.com, click on "Sites Ranking", locate your website and click on your domain to receive the Site Details pop up and then click on "Modify your information here".

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# 33 I have a free service, why should I provide this information to be considered trustworthy?

TrustGauge.com is a third party public domain that provide surfers and online consumers pertinent information about online businesses. Research has concluded that surfers feel more secure doing business with companies who provide information about themselves openly. This also proves true for websites that do not charge for a product/service. Your prospects will feel more confident visiting your website, downloading your free products, providing their email if you were to provide information such as: Phone number Location Privacy Policy If you are requesting your visitors to provide their email address to you, a Privacy Policy is appropriate to have in situations where information is requested. It is every business' choice to divulge information or not about themselves to its prospects and consumers. Research proves that sites are more trustworthy and gain more customers or readers if they provide more information to be contacted. According to a Stanford University study, many items such as phone number, address, and privacy policy and more provided on a website to consumers can determine whether or not they will do business with an online company. To view Stanford University�s Guidelines for Web Credibility visit: http://credibility.stanford.edu/guidelines/index.html Keywords: free, do not sell, charity, free website, free service

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# 31 How do you determine the TrustScore points?

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The following points are assigned to determine the TrustGauge� Score:

Website Content
Email address or feedback form	2 pts
Postal Address (Note a PO Box)	2 pts
Brick & Mortar for clients to visit	1 pt
Phone number posted on site	1 pt
Toll free number posted	1 pt
Customer Rep. via phone	1 pt
Privacy Policy Statement	2 pts
Secure Billing Pages	2 pts
Website Ranking
Top 100 overall ranking	45 pts
Top 1,000 overall ranking	35 pts
Top 10,000 overall ranking	10 pts
Top 100,000 overall ranking	5 pts
Top 100,000,000 overall ranking	1 pt
Top 10 in category	5 pts
Third Party Verification
ValidatedSite.com	55 pts
Truste.com	29 pts
BBBOnline Privacy	28 pts
Thawte	27 pts
Others	0-55pts

A total of 100 points can be earned. Use the following chart to determine TrustScore�

SCORE	TOTAL PTS
9 - 10	66 +
7 - 8	50 to 65
5 -6	15 to 49
3 -4	10 to 14
1 -2	1 to 9
0	0

Keywords: points, score, trustscore, trust score, trustgauge score,

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# 7 How can I raise my trust score?

5) From the list of sites returned, click on your domain under the column "Domain (click or details)".

6) On the pop up that appears, click on "modify (webmasters only)"

7) Complete the form.

8) The section of the form that effects your TrustGauge(tm) score is the at the bottom of the form. Be sure to specify each url location of contact and privacy policy information.

Also, having the ValidatedSite seal on your website will give you an automatic score of 7. To learn more about the validatedsite seal visit http://www.validatedsite.com.

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